Samsung Galaxy Studio at CES Las Vegas
Across three consecutive CES editions (2016-2018), Samsung integrated the Whiplash Pulsar 360° VR into their Galaxy Studio at the Las Vegas Convention Center, pairing it with Gear VR technology. With a team of 40 brand ambassadors, queues exceeded one hour, making it the most photographed spot at the fair.
The Pulsar 360° VR as the Main Attraction
Each year the content changed — from roller coasters in 2016 to Jurassic-style dinosaur flights in 2018 — but the Pulsar chair with its full 360° rotation was the constant that turned the Samsung stand into the most visited at CES, covered by Deadline, Engadget and Samsung Newsroom.