The simulator that made people wait hour-long queues at the most visited CES stand
Samsung Galaxy Studio · Las Vegas Convention Center · 3 consecutive editions
Across three editions of CES, the Whiplash Pulsar 360° VR was the centerpiece of the Samsung Galaxy Studio in Las Vegas. 40 brand ambassadors. Over an hour of queuing. Thousands of experiences. Three years as the most photographed and shared spot at the fair.
This is how Pulsar 360° VR
took over the Samsung Galaxy Studio at CES
Relive how the Whiplash simulator became the most in-demand experience at CES for three consecutive years, with queues over an hour long and thousands of attendees.
Samsung Galaxy Studio, CES Las Vegas — Three years as the centrepiece of the Samsung stand
Across three consecutive CES editions, Samsung integrated the Whiplash Pulsar 360° VR into its Galaxy Studio at the Las Vegas Convention Center (Main Concourse, GL10), combining it with Gear VR technology to create one of the most sought-after experiences at the entire fair. With a team of 40 brand ambassadors coordinating access, queues formed from pavilion opening to closing, exceeding an hour of waiting in the 2018 edition.
Each year the audiovisual content changed — from roller coasters and surf experiences in 2016 to a Jurassic-themed flight among dinosaurs in 2018 — but the Pulsar chair, with its full 360° rotation, was the constant that turned the simulator into the most photographed and shared spot of the stand.
Confirmed in international media
The presence of the Pulsar 360° VR at the Samsung Galaxy Studio at CES has been documented and explicitly cited by globally recognised media outlets.
Samsung Global Newsroom — CES 2017
Explicitly confirms the “Whiplash Pulsar 4D chair” at the Samsung Galaxy Studio, LVCC Main Concourse GL10, active until January 8, 2017.
Deadline — CES 2018
Documents the “Samsung Galaxy Experience Zone” at the LVCC Grand Lobby with a dinosaur flight simulator on a 4D chair that “tilted, spun and even flipped upside down” — queues exceeding one hour.
Engadget — CES 2018
Independent coverage of the 2018 Samsung Galaxy Experience, describing the immersive VR experience on a 4D chair with full 360° rotation.
Want your brand to be
the most visited spot at your event?
Pulsar 360° VR Simulator · Rental & Sales · 30-minute setup
The same simulator that packed CES with queues can do the same at your next event. Tell us the date and format — we'll have a proposal ready in under 24 hours.
FAQ about the Samsung CES case
The most common questions about how the Pulsar 360° VR conquered CES Las Vegas.
Three consecutive editions: 2016, 2017 and 2018. Each time, Samsung integrated it into its Galaxy Studio at the Las Vegas Convention Center, combining it with Samsung Gear VR to create the most sought-after experience at the stand.
In the 2018 edition, queues exceeded one hour of waiting. 40 brand ambassadors were dedicated exclusively to managing the flow of attendees. Lines formed from pavilion opening to closing.
Yes. The Pulsar 360° hardware was constant, but the VR content evolved each year: roller coasters and surfing in 2016, varied experiences in 2017, and a spectacular Jurassic-themed dinosaur flight in 2018. The chair was always the centrepiece.
Yes, the Pulsar 360° VR is available for rental at trade fairs, congresses and corporate events. The same model that was at CES can be at your stand in under 2 hours of setup and with custom content for your brand.
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