
MWC Barcelona 2017–2018 — Most visited stand in the innovation pavilion
During two consecutive editions of Mobile World Congress in Barcelona, the Pulsar 360° VR was the central attraction of the innovation pavilion. The simulator generated queues of up to 3 hours and was awarded best VR experience at both editions. Over 15,000 visitors tried the simulator in just 4 days, making the stand the highest-traffic point of the entire fair.
"The Pulsar 360° VR was the magnet of the stand. In less than an hour there was already a queue and it never stopped throughout the congress. No other activation has achieved that level of organic attraction."
Innovation Director, MWC 2018 tech stand



