Simuladores VR 360° Whiplash en eventos, racing y retail — Samsung, Ferrari, El Corte Inglés
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Real Cases27 Countries · 4 Continents

Success Stories: VR 360° Simulators that change the game

Samsung, Ferrari, Porsche, El Corte Inglés, Lamborghini, MWC, Sónar — in 27 countries

Since 2012, we manufacture in Barcelona the only virtual reality simulators with proprietary sync technology that guarantees 0% motion sickness. Here are the results.

Samsung
Ferrari
Porsche
Aston Martin
El Corte Inglés
Lamborghini
MWC Barcelona
Sónar Festival
1M+
Visitors at installations
27+
Countries with activations
200+
Professional pilots trained
5
Samsung flagship stores
30K+
People at fairs & events
5
International awards
0%
Motion sickness incidents
Our track record

Three categories. One simulator. Real results.

From the MWC innovation pavilion to FIA circuits. From Samsung flagship stores on 4 continents to Ferrari and Porsche pilot academies. Whiplash is where the standards are highest.

3+
Events & Trade Shows
3+
Racing & Motorsport
3+
Retail & Stores
27+
Active countries
Section 1 — Events, Trade Shows & Brand Activations

VR simulator for events: the stand that stops the world

At Mobile World Congress, on the Samsung European tour, at Sónar Festival. Our Pulsar 360° simulator turns any stand into the highest-traffic point. Hour-long queues, +300% engagement vs a standard stand, and guaranteed virality.

Featured product: Pulsar 360° VR
International Technology Fair · Brand Activation · 2016–2018
Samsung · CES Las Vegas
2016 – 2018
Samsung · CES Las Vegas — Whiplash VR Simulator

CES Las Vegas — Three years as the star attraction of the Samsung Galaxy Studio

Across three consecutive CES editions, Samsung integrated the Pulsar 360° VR into its Galaxy Studio. With 40 brand ambassadors managing access, queues exceeded an hour of waiting in 2018 and the simulator became the most photographed spot at the fair.

Case highlights
3 consecutive CES editionsSamsung Gear VR integratedQueues of 1+ hour (2018)
3
Consecutive editions
40
Brand ambassadors
1h+
Max wait time (2018)

"The Pulsar chair was not an accessory of the stand: it was the stand. People saw users spinning and stopped dead from the other side of the aisle."

Attendee at Samsung Galaxy Studio, CES Las Vegas 2018
View detailed cases
International Technology Fair · Recurring
Mobile World Congress
2017 – 2018
Mobile World Congress — Whiplash VR Simulator

Mobile World Congress Barcelona — Most visited stand in the innovation pavilion

The Whiplash VR simulator has been one of the benchmarks at MWC Barcelona since its first edition. Year after year, the Pulsar 360° VR generates the longest queues in the pavilion.

Case highlights
Queue effect visible from the aislesGuaranteed organic traffic27 countries represented among attendees
+300%
More engagement vs. standard stand
15K+
Visitors in 4 days (2018 edition)
2x
MWC Best VR Award

"The Pulsar 360° VR was the magnet of the stand. In less than an hour there was already a queue and it never stopped."

Innovation Director, MWC 2018 tech stand
Product Launch · Global Tour · 2023
Samsung Electronics
2023
Samsung Electronics — Whiplash VR Simulator

Samsung Unpacked Experience — European Galaxy range launch tour

Samsung integrated the Pulsar 360° VR into its European launch tour for the new Galaxy range. The activation generated over 50,000 social media impressions in the first 48 hours.

Case highlights
6 European cities on one tourNPS +94%Native viral content
50K+
Social impressions in 48h
6
European cities
94%
Purchase intent post-experience

"We were looking for an activation that would make people FEEL the product. The Pulsar 360° achieved exactly that."

Brand Experience Manager, Samsung Electronics Europe
Art & Technology Festival · Barcelona · 2015
Sónar Festival
2015
Sónar Festival — Whiplash VR Simulator

Sónar Festival — Immersive artistic installation at the creative technology congress

At one of the world's reference festivals for innovation and technology, the Whiplash VR 360° simulator was integrated as an immersive experience piece and artistic installation.

Case highlights
Constant queue all 3 days of the eventSónar Best Tech Experience AwardInteractive artistic installation
8K+
Simulator visitors
100%
Average occupancy during festival
3 días
Event days without downtime

"We had never seen an installation generate such a desire to repeat. People came out of the Pulsar and immediately got back in line."

Technology Curator, Sónar +D Barcelona

What type of events use VR 360° simulators?

International trade shows — MWC, CES, FITUR, IFEMA, Hannover Messe
Corporate events — Product launches, kick-offs, conferences
Brand activations & roadshows — Pop-ups, European tours, branded experiences
Festivals & entertainment — Music festivals, cultural events
Openings & VIP events — Store openings, press experiences
Product presentations — Automotive, technology, fashion, food
View all event & trade show cases
Section 2 — Motorsport, Racing & Pilot Training

Professional racing simulator: where the best pilots train

Ferrari, Porsche and Lamborghini trust the Race Ultra W360 to train their pilots and activate their brand. The only car simulator with full 360° rotation on two independent axes that reproduces real G-forces.

Featured product: Race Ultra W360
Official Training Center · Leipzig · Barcelona
Driving Experience Center
Leipzig · Barcelona
Driving Experience Center — Race Ultra W360

Official Training Center — High-performance pilot training

An official training center integrated the Race Ultra W360 into its advanced training program for instructors and VIP clients. Participants train braking configurations, pit exits, tire management and long race pace.

Key results
15s
Average lap time improvement
8
FIA circuits recreated
5x
More repetitions than on real track
Long-distance tire managementPit exit techniquePrecise braking pointsSustained race pace

"We arrived at Misano having done 200 laps in the Race Ultra. When we put the car on track, the pilot already knew exactly where to brake."

Race Engineer, Professional GT Team
Premium Automotive Brands · Europe
Ferrari · Porsche · Lamborghini
Europa
Ferrari · Porsche · Lamborghini — Race Ultra W360

Ferrari, Porsche and Lamborghini — Activations at exclusive brand events

The most prestigious brands in motorsport use the Race Ultra W360 at their most exclusive events. 360° rotation on two independent axes, real G-forces, and telemetry integration make it the reference simulator for both pilot training and high-impact client experiences.

Key results
200+
Professional pilots trained
15+
Active teams and academies
0%
Incidents during training
Formula Junior and training categoriesGT3 / GT4EnduranceRally & Rallycross

"No other car simulator offers an experience so close to real driving. The 360° rotation on two independent axes makes an absolute difference."

Academy Director, Premium Automotive Brand
New Model Launch · Premium Showroom
Aston Martin
España
Aston Martin — Race Ultra W360

Aston Martin Valhalla Launch Event — Official F1 Simulator in Luxury Showroom

Aston Martin chose the Whiplash Race Ultra W360 simulator for the launch of their two most anticipated new models: the Valhalla and the DB12. In the heart of the showroom — alongside the real car — the simulator allowed VIP guests to experience the Aston Martin driving universe from within, in the skin of the #14 driver of the official Formula 1 team. The Race Ultra W360 arrived at the event completely transformed: with official Aston Martin Aramco F1 Team branding on the base, visually integrated with the showroom's aesthetic. The result: an experience where the real car and the simulator complemented each other, multiplying the impact of the presentation.

Key results
F1
Official branding
360°
360° rotation
VIP
Total customization
Official F1 brandingReal circuit drivingPremium showroomVertical brand screens

The simulator wasn't an event accessory — it was part of the product. When someone had just seen the physical Valhalla and then got into the Race Ultra to drive the F1, the brand experience was complete.

Event organizer, Aston Martin Spain
Pilot academies
Technical training on FIA circuits without needing real track time.
Competition teams
GT3, GT4, Endurance, Formula, Rally — season preparation.
Premium automotive brands
VIP activations, client experiences, model launches.
Driving centers
Programs for private drivers, VIP clients and certified instructors.
View all motorsport & racing cases
Section 3 — Retail, Flagship Stores & POS Experience

VR simulator in stores: the showcase that generates queues before opening

From El Corte Inglés Callao to Samsung 837 New York, from Galaxy Harajuku Tokyo to Samsung KX London. Whiplash robotic chairs transformed the most iconic flagship stores into experience destinations.

Featured products: Pulsar 360° VR · Diabolo 360°
Retail Flagship
Samsung · El Corte Inglés Callao
Madrid, 2016 – 2017
Samsung El Corte Inglés Callao — Sillas robotizadas Whiplash
Callao & Preciados · Madrid

Samsung Experience Store · El Corte Inglés Callao — The showcase that generates queues from the street

The Samsung Experience Store at El Corte Inglés Callao installed 3 Whiplash simulators in its main showcase. Passersby saw users spinning in the chair and stopped to ask about it.

3
Simultaneous simulators in showcase
20ms
Synchronization latency
360°
Full rotation available
3 simultaneous simulatorsPermanent installationPersonalized Samsung experiencesOrganic traffic from the street

"You walk down Preciados, see the showcase with people screaming and laughing in the chairs, and it's impossible not to want to go in."

User review, Samsung Store El Corte Inglés Callao, 2017

Samsung flagship stores with Whiplash experience — 4 continents

CitySpaceMain experience
New YorkSamsung 8374D Theater · 360° flight simulator
TokyoGalaxy HarajukuKayak and extreme sports simulators
LondonSamsung KXF1 racing and VR simulator
DubaiDubai MallHigh-intensity 4D VR theater
MadridECI CallaoShowcase 3 simulators: MTB, kayaking, roller coaster
View all retail & store cases

Your brand, in the next Whiplash success story

VR 360° Simulators · Events · Racing · Retail · 27 countries

Samsung, Ferrari, El Corte Inglés. Now tell us about your project. In less than 24h we'll propose the ideal solution for your event, store or pilot team.

Request a Demo or Quote on WhatsAppAbout Whiplash
FAQ

Frequently asked questions about success stories

The most common questions about how our VR simulators generate real results.

Our clients include Samsung, Ferrari, Porsche, Lamborghini, El Corte Inglés, MWC Barcelona, Sónar Festival and Toyota. We have operated in 27 countries across 4 continents.

Yes. The technology is the same — what changes is the objective. At events it acts as an organic traffic generator. In retail, it transforms the point of sale into a destination. In both contexts, the 0% motion sickness guarantee ensures a always positive experience.

The technical team installs any model in less than 2 hours with just one standard 220V outlet. For permanent store installations, the full process is completed in a single working day.

Absolutely. Full wrap vinyl, custom VR content, external brand screen and experiences designed specifically for the client. Samsung Unpacked is an example of a 100% branded activation.

At events: +300% engagement. In retail: average ROI in under 6 months. In training centers: 50% reduction in real track costs and average 15-second lap time improvements.

Explore in detail

Deep dive into each category

Each page includes detailed cases, testimonials, results and category-specific FAQ.

Success Stories — Events & Trade Shows
MWC · Samsung · Sónar

Success Stories — Events & Trade Shows

MWC, Samsung Unpacked, Sónar. All brand activation cases with the Pulsar 360° VR.

View detailed cases
Success Story — CES Las Vegas
Samsung · CES 2016–2018

Success Story — CES Las Vegas

Samsung Galaxy Studio 2016-2018. The Pulsar 360° VR that stopped CES with queues of over one hour.

View detailed cases
Success Stories — Motorsport & Racing
Ferrari · Porsche · Lamborghini

Success Stories — Motorsport & Racing

Ferrari, Porsche, Lamborghini. Pilot training and premium activations with the Race Ultra W360.

View detailed cases
Success Stories — Retail & Stores
Samsung 837 · ECI Callao · Harajuku

Success Stories — Retail & Stores

Samsung 837, Galaxy Harajuku, ECI Callao. The robotic chair that transforms any store.

View detailed cases
Success Story — Diabolo
Diabolo · MWC19 · Alemania

Success Story — Diabolo

MWC19 and distribution in Germany. The dual-axis simulator that conquered MWC and is now rented across Germany.

View detailed cases
Success Story — Neural Ride X4
Neural Ride X4 · VR Nadal

Success Story — Neural Ride X4

VR Nadal at Port Vell. The arctic sled for 4 people that was the star of the 2025-2026 Christmas Fair.

View detailed cases

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